I have decided not to sell Children’s shoes on line – we stock many brands each with their own unique fit – as no pair of feet are equal in either length or sometimes width the only way to get a proper fit is to simply come into the shop, where you will be measured and reassured with a properly fitted pair of shoes or boots.
I probably speak for most people with children, (I would hope!) who would only buy shoes that our children have been measured for, tried on, and fitted with. Shoes are not the same as clothes as they really do need to fit properly. Ill-fitting shoes can cause so much damage to the development of children’s feet as they are still growing / developing well into the teenage years. For this reason, I think all shoes need to be sold on the high street and not online.